Digitalisasi bisnis is the Indonesian term for digital transformation of business. It refers to the integration of digital technology into all aspects of business operations, leading to a transformation in how businesses operate and deliver value to customers. Digital transformation is now a crucial part of staying competitive in the modern business landscape. It involves adopting and leveraging technologies such as artificial intelligence, cloud computing, big data analytics, and the Internet of Things (IoT). The benefits of digital transformation include improved efficiency, enhanced customer experiences, increased innovation, and better decision-making based on data-driven insights. With businesses across various industries embracing digitalization, it is imperative for organizations to adapt and leverage digital technologies to stay relevant and thrive in the digital era.